Samsung Mobile

A PROJECT REPORT On Consumer Aw arness And Satisfaction Towards Samsung Submitted to Ujjal sandhu (Lect. Dept of Management) Submitted by Prem Kumar Masters of Business Administration (2nd semester) DR. I. T. crowd OF INSTITUTES Chandigarh-Patiala Highway, Jalalpur (Banur), Near Chandigarh Affiliated to Punjab Technical University, Jalandhar. 2010-20 surety Certified that this project report Consumer Awareness And Satisfaction Towards Samsung. is the original work, Prem Kumar. , who carried out the project work under my care as a part of Assignment of Research methodological analysis. ______________________ Ms. Ujjal sandhu (Lect. Dept of Management) DECLARATION We hereby declare that the project entitled Consumer Awareness And Satisfaction Towards Samsung submitted for the Assignment of Research Methodology is our original work and the project has not formed the basis for the award of any degree, associateship, fellowship or any new(prenominal) similar titles. Signature of the educatee _____________________ Prem Kumar Place Date ACKNOWLEDGEMENT Heartfelt thanks to the following people. A Few typewritten words of thanks can-not really express the sincerity of my gratitude.But I am still trying to put into words my gratefulness towards all who have helped & angstrom unit encouraged me in carrying out this project. I would desire to thank Prof. P P ARYA (Director, DR. IT. ) to give me guidelines and my worthy thanks to my teacher Ms. Ujjal sandhu (Lect. Dept of Management) for their valu commensurate contribution during the academic session and guidance in preparation of this project report. Finally, n constantly sotheless importantly, I would like to express my heartfelt thanks to my beloved parents for their blessings, my friends/classmates for their help and wishes for the successful completion of this project. Name of Students, Prem KumarTable of Content Chapter Topic Page Num. 1 CERTIFICATE 2 2 DECLARATION 3 3 ACKNOWLEDGEMENT 4 4 defer OF CONTANT 5 5 LIST OF table 6 6 Chapter 1 Introduction 7 7 Chapter 2 Literature Review 12 8 Chapter 3 Research Methodology 13 9 Chapter 4 Result and discussions 16 10 Chapter 5 Finding and Conclusion 25 11 Reference 25 12 QUESTIONNAIRE 26 13 Appendix 27-28 contention of Table Chapter Topic Page Num. 4. 1 job 15 4. Do you have a ready phone 16 4. 3 Have you ever hear somewhat samsung 17 4. 4 which companies cell phone are you using 18 4. 5 In which industry the brand name Samsung is involve. 19 4. 6 what is tagline of Samsung 20 4. 7 what makes you to buy Samsung 21 4. 8 You prefer Samsung because of 22 4. 9 result you recommend Samsung to other 23 4. 10 acording to you which is turn up competitor of Samsung 24 CHAPTER 1 INTRODUCTION * Consumer A consumer is an individual who purchase or has the capacity to purchasegoods and services offered for sale by marting institutions in tell apart to satisfysomebodyal or ousehold involve,wants or desires. According to a stat ement made by Mahatma Gandhi, consumer refers to the following, A consumer isthe most important visitor on our premises. He isnot dependent on us. We are dependent on him. He is not an outsider to our concern. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so Soconsumerislikethebloodofourbusinessandalsoa satisfied node is a word of mouth advertisement of a product / services * Customer satisfaction Satisfaction is the persons feelings of pleasure or disappointment resulting rom comparing a products perceived in relation to his or her expectations. In general, if surgical procedure of the products matches the expectations, the customer is said to be satisfied. Customer satisfaction, a business term, is a measure of how products and services supplied by a company meet or slip by customer expectations. In a competitive marketplace where business complete for customers, customer satisfaction is seen as a key d ifferentiator and increasingly has develop a key element of business strategy. If performance exceeds expectations, the customer is said to be highly satisfied or delighted.If the performance falls short of expectations, the customer is said to be dissatisfied. * INDUSTRY PROFILE In 1977Samsung Electronicslaunched the telecommunication Nedeucerk , and in 1983 it initiated its windingtelecommunications business with the hope that this would become the companys upcoming growth engine. In 1986, Samsung was able to release its first built-in car phone, the SC-100, but it was a failure due to the poor quality. In spite of unsuccessful result Ki Tae Lee, the then-head of the Wireless Development Team, decided to stay in the mobile business. He asked the company to buy tenMotorolamobile phones forbenchmarking.After 2 years of RampD Samsung developed its first mobile phone (or hand phone in Korea), the SH-100 in 1988. It was the first mobile phone to be designed and manufacture in Korea. But the perception of mobile devices was very low and although Samsung introduced new models every year, each model sold only one or two thousand units. Samsung Telecommunicationsis one of five business units withinSamsung Electronics belonging to theSamsung Group, and consists of the wandering Communications Division, Telecommunication Systems Division, Computer Division, MP3 Business Team, Mobile Solution Centre and Telecommunication RampD Centre.Telecommunication Business produces a full spectrum of products frommobilesand other mobile devices such asMP3players andlaptop computers to telecommunication network infrastructure. Headquarters is find inSuwonSouth Korea In 2007 Samsung Telecommunication Business reported over 40% growth and became the second largest mobile device manufacturer in the world. Its market share was 14% in Q4 2007, growing up form 11. 3% in Q4 2006. At the end of November 2011, Samsung sold more than 300 million mobile devices and set still in secondSAMSU NG In India Samsung Electronics commenced its operations in India in December 1995 and is today a leading provider of Consumer Electronics , IT and Telecom products in the Indian market. Samsung India is the regional Headquarters for Samsungs South West Asia operations, which provides employment to over 8,000 employees with around 6,000 employees being involved in RampD. In 2010, Samsung India achieved a sales disorder of US$3. 5 billion.Samsung began operations in India through its manufacturing complex located at Noida (UP), which today houses facilities for Colour Televisions (including 3D, LED and LCD Televisions), Mobile Phones, Refrigerators, lavation Machines and rupture Air Conditioners categories. Samsung Electronics commenced its operations in India in December 1995 and is today a leading provider of Consumer Electronics , IT and Telecom products in the Indian market. Samsung India is the Regional Headquarters for Samsungs South West Asia operations, which provides empl oyment to over 8,000 employees with around 6,000 employees being involved in RampD.In 2010, Samsung India achieved a sales turnover of US$3. 5 billion. Samsung began operations in India through its manufacturing complex located at Noida (UP), which today houses facilities for Colour Televisions (including 3D, LED and LCD Televisions), Mobile Phones, Refrigerators, Washing Machines and Split Air Conditioners categories. Samsung commenced operations of its second stateof-the-art manufacturing complex at Sriperumbudur, Tamil Nadu in November 2007. Today, the Sriperumbudur facility manufactures Colour televisions, Fully Automatic Front Loading Washing Machines, Refrigerators and Split Air Conditioners.Samsung India has two RampD Centres in India at Delhi and Bangalore . While the Delhi RampD Centre develops software solutions for hi-end televisions such as Plasma TVs, LCD TVs and Digital Media Products, the Bangalore RampD Centre works on major projects for Samsung Electronics in the a rea of telecom, wireless terminals and infrastructure, Networking, SoC (System on Chip) Digital Printing and other mul perioddia/digital media as well as application software. Samsung India is a market leader in product categories like LED TVs, LCD TVs, Slim TVs and Side by Side Refrigerators.While it is the second largest mobile handset brand in India, it leads in the smart phone incision in India. Samsung India has won several awards and recognitions for both its corporate initiatives as well as its product innovations in audio visual, home appliance, IT and telecom product categories. apart(predicate) from development of innovative technology, Samsung places great importance on acting as a responsible corporate citizen in the communities where it operates. Its CSR programs respond to the social and environmental needs and seek to give back to communities that support the company.In 2009, Samsung launched the companys Corporate Social Responsibility initiative Samsung Hope Proj ect with projects in the areas of education, culture, sports, social eudaemonia and community development. Each program under the Hope Project uniquely addresses the needs of individual communities while emphasizing on innovations for development of the community including education, technology, engineering science and IT technical training. Consumer research is the systematic collection and analysis of consumer information for the purpose of important decision making for marketing.Consumer research plays an important role in marketing process, helps in consumer measurement, market potential, sales forecast, each element like product mix, distribution mix, price, effectiveness of an advertisement campaign, consumer acceptance of a product. Infiercely competitive situation, it is extremely hypercritical for and organization to monitor the customer relationship on a regular basis. CHAPTER 2 LITERATURE REVIEWS This chapter contain the review of literature releted to SAMSUNG handsets and customers satisfaction and awareness towards it. in that location are various tudies which have already been conducted on the customers satisfaction towards Raymond SAMSUNG handsets . the review studies focused on the SAMSUNG brands quality, brands perception and thinking of people towards it. 1 Marks (2006) lay out that inspite of increasing competition in the mobile phone sectors the SAMSUNG is still a brands that leads the market intems of customers satisfaction level. In this understand is also found that the customers using SAMSUNG handsets were more satisfied with its features from the customers using handsets of other companies. Martensen (2008) found that the Indian customers are having a hight level of awareness when it comes to SAMSUNG. The customers are awar about the taglines of the company and most the customers also observe the logo of the company while the customers of other companies were not aware about their company and the customers were also satisfied wi th SAMSUNG handsets. CHAPTER 3 RESEARCH METHOLOGY The research methodology percentage contains the objectives of the athletic field, ources of data, research design, tool for data collection and sampling techniques. Objectives of the study 1 . To let on the customers awareness level towards SAMSUNG handsets. 2 . To indetify the customers satisfaction level towards SAMSUNG handsets. 3 . To identify the different criteria considered by the customers while buying SAMSUNG handsets. 4 . To identify customers perception towards SAMSUNG as a brand. Sample size Our sample was 50 respondents. Sources of data The study used primary and secondary data. Primary data- The primary data was collection from the respondents from dr. t groups of institutes using questionnaire. Secondary data- The secondary data was peaceful from internet, books and magazines. Research design- A descriptive research has been conducted to study consumer awareness and satisfication towards SAMSUNG because it has ga thered the data that described events and then organized, tabulated, depicted and described the data obtained from consumers of SAMSUNG and other brands. We used descriptive statistics to describe the basic features of data of our study. They provided us simple summaries about the sample and the measures of our study.Descriptive statistics helped us to simplify large amounts of data in a sensible way. Sampling techniques- The sampling techniques used to collect data is convenience sampling. For this study, 50 respondents have been taken as a sample ana data is compile from them. One of the most common examples of convenience sampling is using student volunteers as subjects for the research. We use it when we are unble to access a wider population, for example due to time or cost constraints. Tool of data collection- The data has been collected through questionnaires using graphical techniques ofSPSS CHAPTER 4 Results amp Discussion Table4. 1 Profession? Option Response persona St udent 20 50% Business 10 25% Working 8 20% Other 2 5% version- From the higher up table we give over that 50% of respondents are students ,25% of respondents are business , 20% of respondents are working and remaining 5% are working. TABLE 4. 2 Do you have a mobile phone? Option Response Percentage Yes 39 97. 5% No 1 2. 5% Interpretation- From the above table we conclude that 97. 5%% of respondents have mobile and remaining 2. % have not mobile. TABLE 4. 3 Have you ever heard about samsung? Option Response Percentage Yes 40 100% No 0 0% Interpretation- From the above table we conclude that 100%% of respondents are heard about Samsung mobile and remaining 0% are not heare of it. TABLE 4. 4which companies cell phone are you using? Option Response Percentage Nokia 15 37. 5% LG 6 15% Samsung 13 32. 5% Motorola 4 10% Other 2 5% Interpretation- From the above table we conclude that 37. 5%% of respondents are using nokia phone , 15% are using lg mobile, 32. % are using Samsung mobile, 10% are using Motorola mobile and 5% are using others mobile TABLE 4. 5 In which industry the brand name Samsung is involve.? Option Response Percentage Automobile 2 5% Sports 0 0% Peteroleum 0 0% Telecommunication 38 95% Interpretation- From the above table we conclude that 5% of respondents were that Samsung in automobile and 95% of respodents were that Samsung mobile in telecommunication. TABLE 4. 6 what is tagline of samsung? Option Response Percentage I am the next 30 75% What the next 6 15% extend connect 4 10% Other O 0% Interpretation-From the above table we conclude that 75% of respondents aware about the tagline of Samsung mobile TABLE 4. 7 what makes you to buy samsung? Option Response Percentage Advertisement 30 60% On choice 6 12% Friedns opinion 5 10% Other 3 6% Interpretation- From the above table we conclude that 60% of respondents buy nokia by seeing advertisement , 12% influenced by on choice , 10% through their friends opinion and 6% because of other factors TAB LE 4. 8You prefer Samsung because of ? Option Response Percentage Feature 6 15% Price 3 7. 5% Brand name 20 50% Service 10 25%Other 1 2. 5% Interpretation- From the above table we conclude that 15% of respondents prefer Samsung because of its feature, 7. 5% because of its price, 50% because of its brand name, 25% because of its service and 2. 5% because of other factor TABLE 4. 9 will you recommend Samsung to ohter ? Option Response Percentage Yes 35 87% No 5 13% Interpretation- in the graph 87% respondes recommend Samsung is regard and 13% is not favor in Samsung. TABLE 4. 10 acording to you which is close competitor of samsung ? Option Response Percentage Nokia 30 75% Motorola 7 18% LG 3 7%Spice 0 0% Interpretation- IN graph 75% compitotrs are nokia than the Samsung. FINIDINGS- 1. Among the total of 40 respondents qwsin them 39 having mobile phon. 2. From the study undertaken majority of the respondents 100% were aware about Samsung. 3. Among the respondents 32. 5% were using Sam sung mobile phones. 4. Among the respondents 60% people buy Samsung because of their advertisement. 5. Among the respondents 50%people prefer Samsung because of its brands name coating We came to the conclusion that most of the customer of Samsung mobile were aware and satisfied with Samsung mobile car.Most of the respondent trust Samsung mobile as a brand and in future will recommend Samsung mobile to others also. In spite of having competition in the automobile industry Samsung mobile still stand above all and it has been able to maintain satisfaction level in its customers which in turns attracts others new customers also REFERENCES 1. http//www. samsung . com 2. https//www. scribd. com QUESTIONNAIRE TOWARDS SAMSUNG NAME- ADRESS- Q. 1. Do you use mobial phone ? 1. yes 2. No Q. 2 Have you ever heard about Samsung ? 1. yes 2. No Q. Which companies cell phone are you using ? 1. Samsung 2. Nokia 3. LG 4. Motorola Q. 4. In which industry the brand name Samsung is involved ? 1. Automo bile 2. Peteroleum 3. Sports 4. Telecommunication Q. 5 what is the tagline of Samsung ? 1. I am the next 2. What the next 3. stay connect 4. Other Q. 6 What makes you to buy Samsung ? 1. Advertisment 2. Friend opinion 3. Own choice 4. Other Q. 7 you prefer Samsung because of 1. Feature 2. Brand name 3. Price 4. Services 5. Other APENDIX Data view VARIABLE VIEW