A Report On Dabur India IT Systems Information Technology Essay

A subject atomic number 18a On Dabur India IT Systems Information Technology EssayDabur India Limited is Indias fourth largest consumer box goods company in India. They offer a wide range of long suit in health bursting charge products, personal care and food care products. Over the years, Dabur has clearly maintained its monopoly as one of the prime leaders in Indias fastest moving and developing fast moving consumer goods (FMCG). The controller of Dadur was such that it was impossible for the Indian public to do away with their products- may it be their Chvanyaprash, honey or Glucon-D or for that matter flat their dantmanjan or their shampoos.Today Dabur is arguably the worlds largest leader in ayurveda with a portfolio of over 250 herb tea/ayurvedic products. It includes five flagship brands with distinct identity as their FMCG portfolio. Dabur today operates in reveal consumer products categories likeHair plow, Oral Care, Health Care, Skin Care, Home CareandFoods. The c ompany has a wide distribution network, covering over2.8 one million million retail come onletswith a high penetration in some(prenominal) urban and rural markets. It has always been a ch solelyenge for Dabur to keep moving at pace with which the Information Technology (IT) sector is moving, but over the ago few years the investments put in for IT by Dabur is enormous and noteworthy. nigh of the IT initiatives implemented by Dabur was high appreciative- They migrated from using baan and mfg ERP constitutions to centralized ERP systems from 1st April 2006 in all its calling units. It implemented a country wide recent WAN floor for running centralized ERP system. It besides rollight-emitting diode out many new IT services to its new plants and CFAs.The prime objective of this appellative is to study the use of ERP in Dabur India Limited. A detailed analysis is accustomed belowDaburs IT initiativeDabur India has always been a firm believer in technology. To most extent, th e vast use of information technology by Dabur has helped them to dispense their distribution system across India and all over the world. It has also helped them to jazz down on cost and increase profitability. Some of the major IT initiatives of Dabur are-Dabur implemented run down ERP system from April 2006 for all its stemma units, a more good ERP system than the earlier Baan and Mfg ERP system.Installed a country wide WAN infrastructure for running centralized ERP system.They opened up their new data gist at KCO head office.Extension of reach system to distributors for capturing secondary gross revenue events data.Some of the future plans for Dabur are mainly foc utilise on fag out ERP system.Integration with distributors and stockists using SAPBackward integration of SAP with suppliers. execution of instrument of SAP HR and compensate roll.SAP ERP systemERP is a computer software product which is pre dominantly designed to felicitate ease of enterprise operations. MYS AP is the most commonly used application of SAP by Dabur India. Normally ERP software does not liberate the functions properly if the organization does not adapt to the change. The possibility of the problems may be from technical to managerial. MYSAP is one such application from SAP which is designed in overcoming the above mentioned drawbacks. It is also compact competent to all functions in an organization. It also helps in damp surgical operation and relegate integration. The main advantages of a MYSAP application areIt is downright and flexible application- This can be easily accessed by any stave in the organization, from the top management to the technicians. Arguably this system boosts the morale of the employees and results in better performance.A complete understandable solution- This system includes almost all part of the organization like reengineering, organizational dynamic etc. This in turn makes the job of the vendor easier.Helps to achieve good governance- MYSA P ERP provides the necessary inducement thus helping the organization in good governance. It also provides some special applications that help the management to keep track of the functions performed and also varan the financial transactions.It also helps the organization to take quick and effective decisions.It also helps in cost reductionReduction of risks.It also felicitates good overall business transformation.SAP-A Boost to Dabur IndiaA study conducted by Accenture states that high performance business invest in the state of art IT like ERP software are the most important in order to be able to leverage it for strategical cost management and effective collaborations with the customers. Dabur has linked its corporeal headquarters, 12 manufacturing units and 30 distribution centers with SAP ERP system. They had a three soma ERP forward motion model-Correcting the transactional and management information systems.Conducting change management and synchronizing its business pro cesses with reliaties in an ERP context.Developing value realization project.The use of SAP ERP system was immense such that they even developed a web found demand planning and trade promotion forecasting tools and installed point of sale software at select retail outputs. This helped Dabur to integrate with the customers into its IT network and cumulate real time market information that would result in better sales.Dabur has been immensely successful in implementing strategic and operational changes which have led to much higher amount of performance. The shoot up of their annual sales was noteworthy. Their profits too increased by a considerable amount. It even developed a new sales force structure which has raise productivity. These initiatives are slowly allowing Dabur to leverage IT as a strategic addition and are ensuring a constant availability of IT talent regardless of business demands. It is to be noted that all of these efforts are aimed at achieving operational virtu e and performance.SAP has helped Dabur in identifying opportunities based on consumer needs, tailoring product for that commonwealth and expanding with the segment, retaining its overall leadership position.Dabur India has tied up with Countrys leading IT provider Accenture, both these companies are designing an application outsourcing approach thus transforming application study and maintenance to help themselves to achieve performance.ConclusionBy implementing a SAP ERP system, Dabur India has helped itself in retaining the position as a growing leader in the fast moving consumer goods section (FMCG). Its move to disable the baan and Mfg ERP was seen as a highly innovative move. This has also enabled them for better sales forecasting and improvement in their sales after the implementation of SAP raised several(prenominal) eye brows. The move to make this system available for all the employees kickoff from the top management to the bottom strata has what made Dabur distinguish i tself from the other companies in the FMCG sector. With the implementation of MYSAP, Dabur has been able to make some very important strategic decisions and thus increasing its productivity.As mentioned above, implementation of ERP has helped Dabur to increase its productivity it agent that there is obvious, rise in profitability too as both is directly proportional. One may say that the ultimate strength of Dabur is they are keeping themselves with latest happenings across the IT field. They even plan to integrate distributors and imperil holders using SAP. The most challenging part from Dabur would be link HR with SAP. They are planning to implement a SAP HR and pay roll pattern.All the above mentioned initiatives would enable Dabur grow even big as what it is now and become a global leader in the FMCG sector.